Bondi Sands has been a revelation in the tanning product industry taking a seemingly dormant product category to a whole new level. The business was started in 2012 and has grown dramatically with turnover hitting over $100 million last year. Bondi Sands has a range of tanning products including foams, body wash and sunscreen. They have expanded their retail presence to over 4500 stores in Australia and 20,000 stores world wide.
However, it was not all smooth sailing for Bondi Sands who’s first batch of tanning lotion causing customers to go a shade of green.
Co-founded by Shaun Wilson and Blair James, Bondi Sands first product launch could probably not have gone worse due to one of the ingredients in their product not meeting the quality control requirements. This meant that they had to do a recall of their product and had to convince their wholesaler, Priceline, to give them a second chance.
The self tanning industry is valued at over $2 billion and is predicted to grow by nearly 6 per cent each year boosted by the fear that sun exposure and other methods of tanning could lead to skin cancer. This fear is where Bondi Sands saw a market opportunity and is experiencing amazing success.
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